Founded: 2012 by Rich Paul
Headquarters: Los Angeles, USA
Basketball Market Role: Represents nearly 200 athletes across NBA, WNBA, and international basketball. Known for “player empowerment” and reshaping agency power dynamics.
Contracts Managed: Over $4 billion in NBA contracts.
Notable Clients: LeBron James, Anthony Davis, Draymond Green, Ben Simmons.
Strengths: Aggressive negotiation style, strong influence in free agency, and expansion into Europe in 2024.
Founded: 2002 by Jeff Schwartz
Headquarters: New York, USA
Basketball Market Role: Represents NBA stars and draft prospects, with a reputation for negotiating contracts that beat market averages.
Contracts Managed: Commission totals reached $783 million in 2025, with Goldman Sachs acquiring a majority stake at a $1 billion valuation.
Notable Clients: Nikola Jokić, Jamal Murray, Caitlin Clark, Khris Middleton.
Strengths: Diversified across basketball, golf, and baseball; excels in endorsements and brand partnerships.
Founded: 2002 by Casey Wasserman
Headquarters: Los Angeles, USA
Basketball Market Role: Represents top NBA and WNBA players, with strong draft preparation programs and performance training.
Contracts Managed: Over $3 billion in basketball contracts and $1 billion in shoe deals.
Notable Clients: Klay Thompson, Donovan Mitchell, Russell Westbrook, Jamal Murray.
Strengths: One of the largest agencies globally, combining sports, entertainment, and marketing. Recognized multiple times as “Best Talent Representation of the Year”.
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